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✓ Completed · 01/09/2025
Markets & Go-to-Market
Go-to-market channels and competitive positioning.
GTM Channels
- Industry Associations (40%): 3,500+ members, webinars (15% revenue share)
- ERP Consultants (35%): SAP implementers (20% commission)
- Direct Sales (25%): inside sales managing 50 trials
Competitive Positioning
- We are the “WordPress to SAP’s custom CMS” — less powerful but perfect for SMEs
- SAP starts at €1,500/month with 6-month implementation; we are €299/month with 2-hour setup
- Our blockchain verification ends auditor conversations
Market Expansion
- Germany in Year 2, then pan-EU
- SAM: €850M
- CAC/LTV ratio: 16x
Customer Retention
- Weekly automated reports showing savings improved retention from 72% to 91%
- 30% of customers add premium features within 6 months (€99–199/month)